Complete Plan When Should I Start Studying for the ACT

Complete Plan When Should I Start Studying for the ACT SAT/ACT Prep Online Guides and Tips On the off chance that you’re a secondary school understudy, you’re presumably previously feeling the strain to take the ACT and excel on it †regardless of whether you’re only a rookie or sophomore. So when precisely would it be a good idea for you to begin reading for the ACT? On the off chance that you stand by too long to even think about studying, you won’t get the most elevated score you’re prepared to do. Be that as it may, in the event that you start too soon, you may battle since you don’t know all the substance on the ACT yet. Or then again you may very well overlook things on the off chance that you concentrate over too long a period. So what’s the ideal equalization? We will acquaint you with the substance you need to know to excel on the ACT and afterward give you an examination plan dependent on your school objectives. When Should You Take the ACT? So as to make sense of when to begin reading for the ACT, you first need to choose when to take the test. You should plan to take the ACT in the fall of your lesser year.This gives you an opportunity to retake the test in spring if necessary. This calendar thoroughly opens up your senior year for school applications, and it additionally gives you the initial two years of secondary school to gain proficiency with the substance you’ll need to excel on the ACT. Also,taking the ACT without precedent for the fall implies you won’t need to part your ACT study time with AP and IB tests, which can occur in the event that you take it without precedent for spring. When Should You Start Studying for the ACT? For a great many people, we suggest starting your ACT concentrating during the finish of your sophomore year or the mid year among sophomore and junior year. That will give you sufficient opportunity to get in the prep you have to take the ACT toward the start of your lesser year. Be that as it may, precisely when you start examining relies upon numerous elements, for example, where you need to attend a university and how long seven days you'll have the option to dedicate to contemplating. It’s up to you if you’re going to have an increasingly serious ACT study plan (like ten hours per week for two months) or a progressively continuous one, state one hour seven days for a half year. Your examination timetable will likewise fluctuate dependent on the kind of schools you're applying to and how huge a point improvement you have to make. 3 Steps to Decide When to Start Studying for the ACT When you've chosen a harsh date to take the ACT, you'll have to factor in a few contemplations, for example, the ACT score you're wanting to get and how well you're doing on training tests, so as to make sense of when to begin examining. In this segment we go over the three primary factors that decide the best an ideal opportunity for you to begin reading for the ACT. Stage 1: Take a Practice ACT Your Sophomore Year One of your initial steps ought to be to take a training ACT so as to get a gauge score and a feeling of how well you're at present doing on the test. In a perfect world you should take this training test your sophomore year so you have a lot of time to make sense of when to begin examining and build up an examination plan. We have connections to free and authority ACT practice tests to assist you with beginning and locate your base score. #2: Figure Out Your College Goals and ACT Target Score The length and force of your examination plan will emphatically rely upon your school objectives and the ACT score you're wanting to get. There is an immense distinction between reading for a 26 than a 36, all things considered. On the off chance that you’re hoping to go a not too bad in-state school, there is less weight riding on your score than if you are determined to the Ivy League. Therefore, we have concocted proposals dependent on your school objectives. Utilize the three plans beneath to assist you with thinking of an ACT target score for you. Ivy League/Highly Selective School ACT Study Plan In the event that you need to apply to Ivy League schools or other profoundly particular schools like Stanford and MIT, these proposals are for you.Your ACT score objective for exceptionally specific schools is a composite of 33 or higher †this puts youin the 99thpercentile across the nation. Most importantly, unquestionably plan to take a training ACT early sophomore year to get your base score. When you have a beginning score,decide whether you need to concentrate during sophomore year at a progressively slow pace or utilize the late spring for an increasingly serious investigation schedule.Also remember the amount you need to improve †in the event that you score a 30 on your training test, you won’t need to place in the same number of hours contrasted with on the off chance that you a score a 25. Utilize the hours manage underneath to assess the investigation time you have to place in, at that point think of an examination plan dependent on your calendar. Once more, you could loosen up your examination hours over sophomore year, or pack them into the late spring after sophomore year. Everything relies upon your timetable and study style. Take the ACT just because during junior fall. On the off chance that you miss the mark concerning a 33, continue examining and plan to retake it in junior spring. The more like 36 you can get, the better, yet breaking 33 is essential to be serious at profoundly specific schools. (Peruse more aboutACT scores for the Ivy League.) Specific School ACT Study Plan In the event that you realize you need to apply to specific schools however you aren’t very going after the Ivy League, these proposals are for you. First,take a training ACT as a sophomore to make sense of your base score. Next, look into the ACT score ranges for your objective colleges(fora control on discovering ACT score ranges, see our post). Set an objective score dependent on the most particular school you are applying to. For instance, suppose you’re applying to the University of Virginia as your top reach school.Their normal ACT score is a 30.If you can accomplish a score that’s serious for the most particular school on your rundown, that gives you the most obvious opportunity with regards to getting accepted.So for this situation, on the off chance that you get a 30 on your ACT, you’ll be serious at UVA just as some other schools you’re applying to. When you have your base score and target score, you can either concentrate throughout sophomore year or the mid year after. Remember you should attempt an increasingly thorough investigation plan in the event that you have a huge point improvement to make (for instance, going from a 22 to a 30). At long last, take the ACT in the fall of your lesser year. In the event that you are shy of your objective, you can continue considering and retake it in the spring of your lesser year. That will give you an opportunity to begin taking a shot at your school applications after junior year and during the start of your senior year. Less Selective School Study Plan In the event that you’re making an effort not to get into a super-serious school, yet you need to seek after the best neighborhood or in-state alternatives, this guide is for you. In the first place, either take a training test as a sophomore, or you can utilize your Aspire information if your school utilizes that test, to anticipate your ACT score. In the event that you truly battle with the training test or Aspire †for instance you are anticipated to get underneath a 20, or you got beneath a 20 on a training test †start considering sophomore year. Something else, hold up until after sophomore year is finished and prep throughout the late spring. How much time you put in throughout the late spring relies upon your beginning score and the score scopes of your objective schools. In case you're truly committed, you could carry your ACT prep with you in the midst of a get-away. For instance, say you’re applying to the University of Arizona as your top decision, and you got a 21 on your ACT practice test. TheUniversity of Arizona’s normal ACT score is 24. That implies you have to make a three-point improvement, which you can without much of a stretch achieve on the off chance that you concentrate over the mid year. Take the ACT junior fall. On the off chance that your score is route lower than your state school’s ranges, you can retake the test in junior spring. #3: Calculate How Long You Should Study for the ACT How long of study you have to place in before the ACT relies upon how huge a point improvement you need to make. You'll decide this by making sense of the distinction between the gauge score you got from your training test and your objective score for the schools you need to get acknowledged to. You can utilize the next hours per point improvement suggestions as a beginning stage. 0-1 ACT Composite Point Improvement: 10 hours1-2 ACT Point Improvement: 20 hours2-4 ACTPoint Improvement: 40 hours4-6 ACTPoint Improvement: 80 hours6-9 ACTPoint Improvement: 150 hours+ (Readmore about ACT scoring here.) For instance, on the off chance that you scored a 26 on your training test and are meaning to get a 29, you'd need a 3 point improvement, which would require around 40 hours of examining. This is only a beginning rule and vigorously relies upon the amount you've prepared previously, your beginning aptitude level, and your capacity to learn. In case you're searching for a little improvement like 1point, you can do this by advancing your testing technique and perhaps even simply byretaking the test. Be that as it may, for genuine enhancements of three focuses or more, you have to become familiar with a great deal of major content.Little stunts and methodologies aren't sufficient to raise your score - you should learn real material and assault your shortcomings. Consider it along these lines: the ACT tests scholastic aptitudes that you've been learning as long as you can remember, similar to how numbers work and how to read.As a secondary school junior, you've finished more than 20,000 hours of tutoring and homework.An improvement of at least three composite ACT focuses requires a genuine retooling of your insight and abilities. On the off chance that you can't give in any event 80 hours to preparing, you will think that its hard to make immense score upgrades. When you know how long you'll have to examine and when you need to take the ACT, you would then be able to make sense of how long you need to consider a week and utilize that to discover the date you should start contemplating. For instance, in the event that you gauge that you'll have to examine 40 hours and you can get in around four hours of considering seven days, you'd have to start reading for the ACT around 10 weeks or 2.5 months before your test date. What Do You Need to Know for t

Night Creature Dark Moon Chapter Six Free Essays

I couldn’t tell Nic. He didn’t have confidence in enchantment. He’d take me to the closest clinic, lock me up and never look back. We will compose a custom article test on Night Creature: Dark Moon Chapter Six or on the other hand any comparative point just for you Request Now At that point we’d experience genuine difficulty, since my prescription had exploded with the compound. Me, bolted inside, with the full moon not exactly seven days away. Definitely, inconvenience. In any case, that was not worth fretting over right now. We arrived at the shed; Nic reviewed the spot with ordinary FBI accuracy. Nobody was inside. Nobody had altered the ATV. â€Å"I’ll drive,† 1 said. â€Å"I don’t think so.† â€Å"You don’t get the opportunity to think. I know where we’re going.† â€Å"I could figure it out,† he protested, yet he hopped on behind me. I could judge by the strained quality of Nic’s thighs against mine, and the small beginnings he couldn't stop each time the ATV tipped excessively far to the other side, that he wasn’t used to riding them, and he didn’t care for any other person to be in charge. We arrived at the roadway, a free land for any cleared street in the region, and I took off at the quickest clasp the ATV would permit †around thirty miles for each hour. Driving at top speed without a protective cap wasn’t my concept of fun, despite the fact that I had nothing to fear from a head injury. Nic, be that as it may, did. â€Å"It’s going to take us two hours or more to get to town,† he yelled. â€Å"Got a superior idea?† His quiet was answer enough. We went at a pace more slow than the normal wolf, which could run forty miles for each hour on an awful day. Super-wolves, as it were, lycanthropes, could top that speed easily. As I drove I thought about the symbol in my pocket. Was the totem a hint? A danger? A mishap? I expected to demonstrate the charm to Will Cadotte, our master on Native American otherworldliness. Helpfully, he had gone to Wisconsin with Edward. Had the thing really snarled? I would have said no, aside from Nic had heard it, as well. I’d never watched any heavenly conduct from the dark totem, yet that didn’t mean there hadn’t been any. Jessie McQuade, a J-S operator and previous cop, swore she’d seen the totem proceed onward its own. Why should I say she was nuts? We proceeded peacefully for near 60 minutes. Talking was inconsequential with the thunder of the engine and the roar of the breeze. Be that as it may, I didn’t need words to hear Nic noisy and clear. The press of his thighs wasn’t the main thing I felt. He’d missed me, in a larger number of ways than one. His palms rode my midsection; his thumbs slid under my suit cover and played with the skin simply over my undies hose. His breath prodded the hair that had fallen free from my standard French turn. I must be straightforward with him. What had been between us once would never be again, in spite of the misleading reaction of my body to his. I had such a large number of insider facts I couldn’t share. An excess of work that must be finished. Such a large number of beasts that needed me dead. I strained, half-anticipating that him should cup my bosoms, at that point lock his mouth onto my neck and nurse. Legs wide as I rode the seat, the breeze shot up my skirt, mixing me where I required no assistance being mixed. His fingertips touched the swell of my back. â€Å"Nic,† I said. Dissent, request †I wasn’t sure. Didn’t matter. The breeze flung the word into the night. Snow started to fall †thick, soft pieces that would before long darken the street. I needed to focus. We expected to arrive at a town before the tempest hit, or more awful. I was at that point half-solidified and I was sure Nic was, as well. Be that as it may, it was difficult to think as Nic’s hand slid over my skin, palm warm, hard, level against my tummy. I looked down. My skirt was climbed to my hips, and seeing my stocking-clad legs, my white cotton briefs, his sun-cooked hand and callused fingers, energized me so much that 1 did nothing when his center finger slid lower and stroked me only a single time. Fortunate nobody was on the thruway with the exception of us. Or on the other hand so I thought. I lifted my look, at that point turned to keep away from the tremendous dark fraud of the street. The correct wheel sneaked off the asphalt, and we were airborne. Provision was our ally, and we were tossed clear. Most ATV wounds are the aftereffect of the machine falling on the riders. As it seemed to be, I arrived on my shoulder and something crunched. Overlooking the agony, I mixed to my feet, scanning hysterically for Nic. I discovered him at the edge of the tree line. He wasn’t moving. The wolf swung his head toward me. Light dark, natural eyes shone in a wild face. â€Å"Billy,† I mumbled. I ought to have known he hadn’t passed on. Folks like him never did. It would take something more terrible than a firebomb to stop Billy Bailey. In any case, where had he been? Had it required some investment to mend his wounds, at that point uncover his way from underneath the rubble? Shouldn't something be said about the others? Had they made due, too? I stressed my ears however heard just the breeze, sniffed the air and discovered only the aroma of day off insane Billy. Either the remainder of my storm cellar wolves had discovered opportunity, at that point dissipated, or they were cinders and Billy was significantly more impressive than I’d suspected. Also, wasn’t that simply uncommon? Billy’s head positioned; his tongue lolled, as though he were giggling. For hell's sake, he most likely was. I fingered the firearm in my pocket. I could place each slug into Billy, and it wouldn’t moderate him down. In the event that I remained in this structure, he’d slaughter me †on the off chance that I was fortunate †at that point proceed onward to Nic. I would need to move. Notwithstanding, such things required some investment, and at mid-move I’d be unprotected. Billy had no second thoughts. He’d hold up until the most noticeably terrible conceivable second, at that point assault. By the by, I needed to face the challenge, trust my changing at all would confound him long enough for me to expect another structure. I figured out how to commence my shoes †I abhorred it when my paws burst through them †however I didn’t get the opportunity to expel whatever else. Not that I’d strip before Billy regardless of whether I had seven days. As I lifted my face, snowflakes brushed my cheeks, adhered to my eyelashes, prickled my nose. I pushed aside the tactile interruptions and thought of the moon. In the event that it had been full I wouldn’t have needed to attempt. Without the round silver plate that pulled like the rhythmic movement of the tide, the change was somewhat harder, particularly for those with hindered minds. I wager Billy had one helluva time getting textured today. He snarled, low in his throat. I was planning some mischief, however he didn’t comprehend what. Entirely soon he’d become ill of pondering, come here and beat me senseless. With me still a lady, and him effectively a monster, he’d experience no difficulty by any stretch of the imagination. Gazing at the dark velvet sky, I imagined the cool metallic white of the moon spilling over my face. I smelled the breeze, the trees, the earth. Night. The totem in my pocket shimmied, and my preferred suit split at the creases. The moving of bones, the bending of spine, for the most part delivered anguish. Going from bipedal to quadrapedal wasn’t expected to feel better. My skin would bum when the hide came. My fingers and toes consistently throbbed as they grew hooks. My face hurt as my nose and my mouth merged into a nose. I despised getting hairy †consistently had, perhaps I generally would on the off chance that I never found a fix †however torment was its least. I detested being secured with hair, growing a tail. The slobbering, the gasping, the crying, and I never could get the earth free from my fingernails. Turning into a werewolf was hellfire on a nail treatment. Yet, today around evening time, the change was effortless. Today around evening time I contemplated being a wolf, and unexpectedly I was. Billy cried. I was the quickest changer in the West. A doomed werewolf intellectual. Something exceptional was going on, yet I didn’t have the opportunity to make sense of what. Werewolves not just have natural eyes, they have human insight. I comprehended what I needed to do and why, so without giving Billy time to think, I charged. This wasn’t pointless fooling around yet a battle until the very end. Billy would come after me, and he’d continue coming until he had what he needed. Me. I’d preferably be dead over Billy Bailey’s sex slave. That information gave me an edge. I hit him hard, and he tumbled onto his back. Either disarray had eased back his responses, or I’d out of nowhere become quicker than the normal werewolf. Possibly both. My teeth brushed Billy’s throat before he sent me flying. I arrived on a similar shoulder that had hit the ground when I’d taken off the ATV, and I whimpered. Without human blood, I wouldn’t mend totally today, however simply turning into a wolf would improve any injury quicker than it was conceivable to clarify. Billy struck me broadside before I could roll onto every one of the fours. I pummeled into the earth sufficiently hard to make my earsring. My head throbbed, and I made some troublesome memories centering. He could have murdered me at that point, on the off chance that he hadn’t been a crazy sadomasochist. Rather than going for my jugular, he drew blood from my paunch, and afterward licked it away. Sicken moved through me, followed intently by outrage. Utilizing my legs, my paws, I tossed him free, at that point I did what he hadn’t. Hopping on top, I locked onto Billy’s throat and pulled. Despite the fact that I attempted to escape the way, blood showered my face and chest. I abandoned in reverse, not in any event, holding back to see Billy’s natural eyes go wolf as he kicked the bucket. I moved into a lady more rapidly than I at any point had previously. My garments a torn knot, I despite everything figured out how to cover myself satisfactorily. Scooping a bunch of day off, let it dissolve in my palm so I could scour away a portion of the blood and the soil. Recalling the cut to my stomach, I lifted my suit. Nothing. Glaring, I moved my shoulder. Not a twinge. Had the charm allowed f

A dish of ice cream

A dish of ice cream In the days when an ice cream sundae cost much less, a 10 year old boy entered a hotel coffee shop and sat at a table. A waitress put a glass of water in front of him.“How much is an ice cream sundae?”“50 cents,” replied the waitress. The little boy pulled his hand out of his pocket and studied a number of coins in it.“How much is a dish of plain ice cream?” he inquired. Some people were now waiting for a table and the waitress was a bit impatient.“35 cents,” she said brusquely.The little boy again counted the coins. “I’ll have the plain ice cream,” he said.The waitress brought the ice cream, put the bill on the table and walked away. The boy finished the ice cream, paid the cashier and departed.When the waitress came back, she began wiping down the table and then swallowed hard at what she saw.There, placed neatly beside the empty dish, were 15 cents â€" her tip.Author UnknownMoral: dont judge the book by its cover!

What Do You Value A University Education - 956 Words

I chose to interview professor Bayless because he seems like a down to earth guy. He seemed like he would be easy an interesting to talk to. The questions I asked professor Bayless were: do you value a University education, why did you decide to become a biology professor, how long have you been at Washburn and what made you want to come here, do you believe students should get involved in campus activities and clubs, do you think living on campus your first year is beneficial, and what do you think is important to help make you successful in college? Professor Bayless does value a University education for most people, not everyone. He thinks a university education makes a better citizen and is likely to have a positive influence on society. He doesn t think you have to be educated to be a good person, it just helps. I agree with professor Bayless 100%. An education does not shape you into the person you are, but definitely helps make you a positive influence and a better person. I believe everyone should at least try a University education. You don t know if it’s not for you until you try it. Now a days to get a job you need some type of degree and if on your resume you have a 4 year degree you are at the top of the list. What surprised me the most about professor Bayless was that he never planned to teach. He took his first job as a teacher just for the income. He had always wanted to do research, mostly on plants, and never saw himself teaching his whole life. HeShow MoreRelated Value of an Education Essays1372 Words   |  6 PagesValue of an Education In todays society education is really important. Education has evolved a lot over time and has shaped American society. Back in the day, education was not as important because many jobs did not have educational requirements. In those days you could have a high school diploma and get a good job. 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Development Of English Language Teaching - 2725 Words

Great attention has been paid to the development of English Language Teaching (ELT) in China in the last few decades since English plays an increasingly important role in social, cultural and technical exchanges between China and the rest of the world (Jin Cortazzi, 2002; Wu, 2001; Qin, 1999). The year 2000 has witnessed an innovation in ELT for the emphasis started being put on the quality rather than the quantity of education and then ELT was expended to primary education in 2001 (Wang, 2006; Hu, 2002; MOE, 2001a). In the same year, the â€Å"National English Curriculum Standards for Compulsory and Senior High Schools (Experimental Version)† (MOE, 2001b) were also issued, which set the overall aim of ELT was to develop students’ comprehensive abilities in language in terms of language skills, language knowledge, affects, cultural awareness and learning strategies and the general English teaching objectives were also divided into nine levels. In such a context I chose a compulsory English language course with a class size of 45 for Grade 6 students aging from 11 to 12 in a public primary school in Zhejiang Province in China, identifying its problematic element, analysing how it relates to the rest curriculum development elements and proposing recommended changes as well as the mechanisms used for evaluating the changes. Taking social-economic efficiency as its curriculum ideology, the course stresses the practical needs of learners. (Richards, 2001, p. 115). In order toShow MoreRelatedDevelopment of Children’s Language Awareness in English Teaching Materials3794 Words   |  16 PagesDevelopment of children’s language awareness in English teaching materials Abstract The paper will focus on the concept of language awareness in the context of young learners. 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Preparing an Outline for Research Articles and Thesis Guide

Preparing an Outline for Research Articles and Thesis Guide The outline is the initial step in producing the structure for what will be said in the paper in addition to how it is going to be said. If making outline is part of your assignment, follow the directions you were given. The topic outline includes short phrases. Making an APA outline is the very first matter to do in developing a structure on what is going to be written in the paper and the way it's written. The thesis statement needs to be complete, and the remainder of the paper ought to be in line with it. A graduate paper outline isn't an exception, it must be done following the normal rules known to a lot of students but the primary difference could be in the content it will carry. It is preferable to use complete sentence outline structure, in the event your paper ought to be formatted in MLA. You've got to compose several academic papers over the span of a year. For a research paper, several paragraphs are likely required to thoroughly talk about the topic and help show the thesis. In the event of a lengthier project, it is challenging to imagine a successful writing process with no obstacles in the event the outline is missing. You compose an outline to make sure you don't miss a few important thoughts and that everything is well-structured. A great outline has become the most significant step in writing a superb paper. The Unusual Secret of Preparing an Outline for Research Articles and Thesis Apparently, you won't have the ability to compose a research paper if sufficient information concerning the subject isn't offered. You will gather all of the details that you have facing you and arrange it in a structured way. You've searched here and there to learn a proper topic for research but all your efforts have gone in vain. In the event you need assistance with research paper outline or some help with academic writing, don't hesitate to use our expert services. An outline is essential for all kinds of research papers. A critical part of any research paper outline is going to be a literature review. Developing an excellent outline is important in a more composing of your research paper. Not everybody ought to be pessimistic analysis indicates that several solutions are readily available. A systematic approach will definitely assist you to develop a brilliant research paper. When outlining your methodology, you would like to explain the vital steps you intend to take to assemble information. Finding out how to compose a thorough outline for a research paper is a more elaborate approach. It is important for writing a good research paper. By studying various outline samples, you're guaranteed to come up with the ideal research paper outline in almost no time. The Chronicles of Preparing an Outline for Research Articles and Thesis Research Paper isn't a task for a single day. It's possible to obtain nearly every Sample essay online for unique subjects. You could also see resume outline. An outline is going to be a reminder for you to include all the crucial subtleties in it. You will discover an outline quite useful. An easy outline but it's vitally important to follow it. The paper involves a 1 paragraph abstract. You should begin with the thesis of the paper, and therefore do not begin using subheadings. Your principal theme and the chosen literature ought to be adjacent.

Online Booking And Reservations Company - Myassignmenrthelp.Com

Question: Discuss About The Online Booking And Reservations Company? Answer: Introduction Technology has advanced much in the recent decades and companies from across the globe have also made a significant shift to carrying out their businesses via the internet using the tool website. Booking.com is one of these companies. Booking.com is a leading hotel reservations website that is owned by Priceline.com, though it operates separately as a business unit. The company got established in 1996; its headquarters are in Amsterdam, Netherlands; it is a public company that is classified in the industry of information technology (Inversini and Masiero, 2014). This paper is an analysis of Booking.com and it will delve in the companys service marketing strategies with regards to the 7 Ps of the marketing matrix as well as issue recommendations on the same. Booking.com is currently, and has been for the last decade, very successful and its effective promotional strategies have contributed much to this success; it, however, can still enhance its products farther through a number of ways so as to put competition at bay. The 7 Ps Marketing Mix of Booking.Com Booking.com, just like other companies is subject to the 7 Ps that it must consider carefully when marketing, promoting, and selling its services. The 7 Ps stand for: product, place, price, promotion, people, processes, and physical evidence. The main reason as to why people seek a company and acquire interest in it is due to what it has to offer them. The first P to get discussed in this paper is, therefore, product. Product The product of a company is that which consumers expect to get from a company; it should fit the task for which the customers want it for and it should work accordingly (Lovelock, 2011). The product offered by Booking.com is that of booking accommodations for clients from across the world, in various destinations worldwide. The company also serves as an advertising platform for the various properties into which the accommodations are booked. These properties include and are not limited to luxury hotels, hostels, smaller B/B property, and budget hotels. Booking.com, hence, connect customers to the properties and properties to customers. As a recommendation, Booking.com should also include in its listing for every property a list of the adventures, activities, and sites that a booker gets a chance do and experience while at the respective property. This move would ensure that the partner properties improve on the recreational activities available to their customers for an even better experience which would subsequently raise the rating of Booking.com. The other thing that is of importance in the marketing mix is where the product is found and accessible to the consumer; this makes place the second P to get discussed. Place Place allows for ease in the availability of the product to the consumer and expands the knowledge that people have on a brand (Constantinides, 2006). Booking.com being an online booking company allow for online dealings with clients. The customers get to inquire and hire the services of Booking.com via the companys online portals and the payment is made electronically. The images below show portals through which clients make payments: Figure 1: Customer chooses property Figure 2: Customer chooses preferred room Figure 3: Customer entered details on preferred choices Figure 4: Customer fills payment details and finalizes booking When a property gets loaded on Booking.com, the same is also loaded on more than 5000 affiliate sites; these sites have direct rate and availability connectivity and so customers can make their bookings through them (Barrow, 2016). Booking.com together with these other affiliate sites focus only on the accommodation sector and do not delve in listing events or attractions as product on their sites. Booking.com has partnerships with sites such as Ryanair, RDS Dubin, and Irish Ferries as the accommodation partners. The partnerships make the accessibility of the services of Booking.com even more sufficient to its clients. A recommendation that the company would use in this light is to make it even more possible to book via mobile phones through the booking apps that the Booking.com has recently put to effect. The other important consideration is the value of the product; price, thus, is the third P. Price Price as an element of the marketing mix is very vital. The product of Booking.com ought to represent a good value for the money that the clients are expected to pay in return. Clients should be happy to pay for the product given its value. Clients in this case refer to partner hotels and other properties. Booking.com pays itself through a commission on the revenue made by a partner hotel once successful booking is done through the company. The firm, Booking.com, charges a minimum 15% commission fee on every booking made at a participating property (Gsslin and Lane, 2015). The exception to this is whereby the participating properties provide a booking button plug-in which provides that for bed and breakfast owners, they can direct all their bookings to Booking.com; in this case, the commission rate that applies is 0% (Firmenich et.al., 2012). The partner properties with Booking.com are also allowed access to an extranet where they have a chance to raise commission payable by them to Booking.com. The increased commission in turn puts them on a higher ranking on the site and this enhances their revenues (da Silva e Cruz and da Ascenso Marques, 2014.). There is also a programme available at the site for those properties considered as preferred partners and it allows a property to commit to giving an allocation of rooms to Booking.com and as well pay an enhanced commission of 18% (Fernndez-Barcala, Gonzlez-Daz and Prieto-Rodrguez, 2010). The figure that follows shows the statistics of Booking.com in terms of growth in the number of visitors, which directly results from the companys pricing strategy. Figure 5: Statistics The recommendation to the pricing strategy at Booking.com is that properties that are located in destinations that are still developing tourism wise, yet have a bright future ahead, should get considered. They should pay a lesser commission and still get more visibility to raise their awareness and boost their growth. With this preferred program, a partner property is guaranteed greater visibility and ranking on the Booking.com website. Next to the pricing strategy, the other vital aspect of the marketing mix is making the product known as much as possible and to as many people as possible; promotion, thus, represents the fourth P in the mix. Promotion Promotion can get undertaken through one or more of the key communication tools that are public relations, advertising, personal selling, sales promotion, and social media (Yacouel and Fleischer, 2012). The tools put across the companys message to the right audience in their most preferred manner, whether it informs them or appeals their emotions. Majority of the marketing spend made by Priceline Group goes to Booking.com. In 2015, the amount spent by Priceline Group in online advertising was $2.8 billion and the amount used in offline advertising dropped by $280 million from what was spent in 2014 (Gustavo, 2013). Booking.com markets its products through performance advertising whereby they engage consumers by answering their questions in the most perfect or most detailed and the most granular manner. This approach not only converts customers onto the booking.com platform, it also makes the loyal customers. The company does so by clicking on Google and working with Bing among other search engines to find customers seeking bookings and accommodations and they engage them from there. The company also promotes its products through the channel of strategic partnerships with other affiliate sites which spreads the visibility and knowledge of Booking.com (Skift and Rijvers, 2016). There is also the use of search engine optimization, SEO, technique which generates traffic to the companys site; the company also acquires traffic to its site through the use of price-comparison sites. Aside from performance marketing, which is a low-funnel communication method, the company also engages in mid-funnel and more upper-funnel modes of communication. In this, they do offline advertising which they piloted in the U.S in 2013 (Murphy, Chen and Cossutta, 2016) and consistently they are venturing into other markets across the globe. For four years now, Booking.com has been doing the traditional marketing communication in their efforts to make the companys name a household name in travel. A recommendation to this is that the company should enforce the use of more email marketing, social media, and awareness through customer service at their partnering properties. The people vested with running a company determine its success or failure and so the fifth P under discussion in t his paper is people. People The people aspect of the marketing mix refers to the individuals that a company relies on to run it from the front line up the ladder to the managing director (Ivy, 2008). These people are important because they are as much a part of the business as the product or service that the company offers. Booking.com has over a million active properties around the world and these calls for excellent management and staffing. Every 24 hours, approximately 1,200,000 room nights get booked via Booking.com across 220+ countries that partner with Booking.com worldwide (Liu and Zhang, 2014). To be able to handle the needs of all its customers, loyal and prospective, Booking.com has 187 offices globally and a task force of 13,000 talented personnel (Bloomberg, 2017). A recommendation to this aspect is that the management at Booking.com should always be willing to listen to staff from all levels and in all destinations to ensure smooth running of the firm. How the customer receives a service or product from the said people is another important aspect of a companys marketing strategy; at that processes is the sixth P in the marketing mix. Processes Processes refer to how the service gets delivered to the customers upon paying for it; customers should get exactly what they pay for and nothing less (De Albornoz et.al, 2011). At Booking.com, the clients come in the form of the owners of the partner properties as well as the people who book accommodations through the site. As for the property owners, their properties get to be listed accordingly given the commission paid by them to Bookings.com. The service to them, thus, gets delivered through listing and visibility on the companys site as well as other affiliate sites. This ensures that the company gets a chance to garner as much revenue as it deserves. As for the bookers, the service is delivered to them through the rightful allocation of the room booked. Bookers on Booking.com do not get short-changed by getting assigned to the wrong property or destination. A recommendation to these is that partner properties should be given a lowering on their commission payable if when their destination is experiencing a dry tourism season. The effective processes by Booking.com not only ensure trust but also quality referrals by the satisfied clients and in turn revenue boost for the company. It is important to prove the delivery and compensation of these products and services even when they are intangible. Hence, physical evidence is the seventh P in the marketing mix. Physical evidence At Booking.com, upon successful booking the booker receives a booking confirmatory email. The client can then show it alongside other booking details from the website in soft copy or a printed hard copy for evident at the respective propertys reception. A receipt then gets issued by the property to the customer. The receipt is the one that shows the itemized bill including taxes, rates, incidentals, and fees. A recommendation to this is that Booking.com should get even closer working ties with the partner properties so that a client would only need to present to the property the card they used to pay and all the details of the booking would instantly show. That way there would be no need of other forms of evidence. Conclusion Booking.com is no doubt one of the leading online travel agencies in the world for the last decade and counting thanks to its effective service marketing strategies. These strategies are in the areas of the 7 Ps of marketing mix as discussed in this paper. The Ps: product, place, price, promotion, people, processes, and physical evidence have all been effectively handled at Booking.com. There are, however things that the company can do to enhance its products farther as seen in the recommendations made under each strategy References Bloomberg, (2017). Company Overview of Booking.com Limited. Available at https://www.citethisforme.com/harvard-referencing Barrow, C., 2016. The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success. Kogan Page Publishers. Constantinides, E., 2006. The marketing mix revisited: towards the 21st century marketing. Journal of marketing management, 22(3-4), pp.407-438. De Albornoz, J.C., Plaza, L., Gervs, P. and Daz, A., 2011, April. A joint model of feature mining and sentiment analysis for product review rating. In European conference on information retrieval (pp. 55-66). Springer Berlin Heidelberg. da Silva e Cruz, R. and da Ascenso Marques, A.M., 2014. Determinants of loyalty toward Booking.com brand. The International Journal of Management Science and Information Technology (IJMSIT), (11-(Jan-Mar)), pp.96-124. Firmenich, S., Gaits, V., Gordillo, S., Rossi, G. and Winckler, M., 2012, July. Supporting users tasks with personal information management and web forms augmentation. In International Conference on Web Engineering (pp. 268-282). Springer Berlin Heidelberg. Fernndez-Barcala, M., Gonzlez-Daz, M. and Prieto-Rodrguez, J., 2010. Hotel quality appraisal on the Internet: a market for lemons?. Tourism Economics, 16(2), pp.345-360. Gssling, S. and Lane, B., 2015. Rural tourism and the development of Internet-based accommodation booking platforms: a study in the advantages, dangers and implications of innovation. Journal of Sustainable Tourism, 23(8-9), pp.1386-1403. Gustavo, N., 2013. Marketing management trends in tourism and hospitality industry: Facing the 21st century environment. International Journal of Marketing Studies, 5(3), pp.13-25. Ivy, J., 2008. A new higher education marketing mix: the 7Ps for MBA marketing. International Journal of educational management, 22(4), pp.288-299. Inversini, A. and Masiero, L., 2014. Selling rooms online: the use of social media and online travel agents. International Journal of Contemporary Hospitality Management, 26(2), pp.272-292. Liu, J.N. and Zhang, E.Y., 2014. An investigation of factors affecting customer selection of online hotel booking channels. International Journal of Hospitality Management, 39, pp.71-83. Lovelock, C., 2011. Services Marketing, 7/e. Pearson Education India. Murphy, H.C., Chen, M.M. and Cossutta, M., 2016. An investigation of multiple devices and information sources used in the hotel booking process. Tourism Management, 52, pp.44-51. Skift, D.S, Rijvers, P., (2016). Skift CMO Interviews: Booking.com CMO on the Right Mix Online and Offline, Global and Local Yacouel, N. and Fleischer, A., 2012. The role of cybermediaries in reputation building and price premiums in the online hotel market. Journal of Travel Research, 51(2), pp.219-226.